The journey begins before the cup.

From soil and sunlight to the warmth of human hands — every bean carries a story

Start your journey
The journey begins before the cup.

The journey begins before the cup.

From soil and sunlight to the warmth of human hands — every bean carries a story

Start your journey

⭐ The Story Journey

The Farmers

Every great cup begins far from the city — in the quiet hills of Ethiopia, Yemen, Colombia, and Brazil.There, farmers hand-pick each cherry with care and tradition. At BlackMere, we believe true coffee is born from respect — for the land, the craft, and the people who give it life. Each bean carrie

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The Craft

Coffee is more than chemistry — it’s touch, patience, and intuition. In our roastery, art meets science. Every swirl of steam, every pour, every sound becomes part of the ritual. We craft not just coffee, but presence and connection.

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The Roasting

When the beans arrive in Jeddah, a new journey begins — the dance of heat and time.Roasting is not a process; it’s a dialogue between fire and patience. We roast in small batches, guided by scent and sound, revealing each bean’s true character.The result is honest, balanced, and alive.

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The Purpose

At the heart of Joho lies connection — between farmer and drinker, between continents and souls. We slow time, honor unseen hands, and celebrate warmth in simple things.Every sip carries a story.

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Articles

The Art of Roasting – Where Coffee Finds Its Soul

The Art of Roasting – Where Coffee Finds Its Soul

Roasting is the stage where the green bean transforms into aromatic magic. As heat interacts with the beans, oils emerge...

Coffee Varieties and the Secrets of Flavor

Coffee Varieties and the Secrets of Flavor

Every type of coffee carries a unique identity shaped by the land it grows on. From the floral and fruity Ethiopian bean...

The Coffee Journey – From the Farm to Your Cup

The Coffee Journey – From the Farm to Your Cup

Coffee is not just a drink; it’s a journey through time — from the farm where it grows to the cup in your hands. It begi...

Most frequently asked questions

Or contact us directly

What is your delivery policy?
Our delivery policy includes express delivery within 3-5 business days.
Which roast level is best ?
Light roast for fruity notes, medium for balance, and dark roast for bold, rich flavor.
How can I keep my coffee fresh after opening?
Store your coffee in an airtight container in a cool, dry place away from light and air to preserve its freshness.
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