Every type of coffee carries a unique identity shaped by the land it grows on.
From the floral and fruity Ethiopian beans, to the earthy richness of Indonesian coffee, and the balanced sweetness of Brazilian beans with their chocolatey undertones — each origin tells a story of nature, culture, and craft.
But the true secret of flavor lies not only in origin, but in roasting:
- Light roast: bright acidity and natural fruity notes.
- Medium roast: balanced sweetness and aroma.
- Dark roast: bold, intense, and full-bodied flavor.
Your ideal cup depends on your taste — whether you love refreshing light notes or deep, roasted richness.
At Joho Coffee, we bring together the world’s best beans so you can find the flavor that speaks to you.