Coffee is not just a drink; it’s a journey through time — from the farm where it grows to the cup in your hands.
It begins in the lush highlands of Ethiopia, Indonesia, and Brazil, where diverse climates shape the flavor and aroma of each coffee bean.
In Ethiopia, the birthplace of coffee, beans are hand-picked from high-altitude farms, resulting in bright, fruity, and floral notes.
Indonesia’s volcanic soil and humid climate give its coffee a deep, earthy character, while Brazil’s vast farms produce smooth, balanced coffee with sweet, chocolatey undertones.
After harvesting, the beans undergo meticulous drying, milling, and roasting, which define their final identity.
Light roasts highlight natural acidity and fruitiness, medium roasts balance flavor and aroma, and dark roasts deliver bold, smoky richness.
At Joho Coffee, we don’t just sell coffee — we share a story in every cup, from the soil that nurtured it to the warmth it brings to your moments.