Roasting is the stage where the green bean transforms into aromatic magic.
As heat interacts with the beans, oils emerge, colors deepen, and rich aromas fill the air — defining the final taste of every cup.
Roasting is both a science and an art: science sets the temperature and timing, while art senses the perfect flavor balance.
Each coffee origin requires special care — Ethiopian beans shine with a medium roast to preserve their floral notes, Brazilian beans thrive under darker roasts that highlight chocolate sweetness, and Indonesian beans reveal their depth with a medium-dark balance.
At Joho Coffee, we roast in small batches for maximum freshness and precision.
Every roast is monitored carefully to achieve the ideal harmony of aroma, taste, and texture — because roasting isn’t just a process; it’s the heartbeat of true coffee.